Quite Great was proud to support the media campaign for Sonal Kadchha and her thought-provoking interview on leadership, growth and long-term impact.
In Why Fast Impact Is Failing Us, Kadchha challenges the modern belief that faster always means better. Many companies chase rapid growth, constant activity and immediate results. However, she explains that speed without structure often creates problems later.
Quite Great helped share this message with wider audiences through targeted PR outreach.
A different way to think about success
One of the strongest themes in the interview is the idea that success should be measured by what lasts. Kadchha believes many organisations focus on launches, headlines and short-term targets, while ignoring whether their systems can stay strong over time.
She encourages leaders to ask better questions. Can the team perform without constant supervision? Can the business adapt when challenges appear? Can success continue when one key person steps away?
Because of this approach, her interview offers practical insight for business owners, managers and growing brands.
Why “slow impact” is gaining attention
Kadchha introduces the concept of “slow impact” throughout the interview. This does not mean moving without ambition. Instead, it means building carefully, responsibly and with long-term goals in mind.
She explains that real impact happens when people gain confidence, skills and independence. In business, that can mean stronger teams and healthier culture. In charities, it can mean communities that thrive on their own.
Therefore, slow impact is about creating results that continue long after the first success.
Experience that adds real depth
Kadchha’s background gives the interview added authority. She has worked in finance, social impact and psychology, which allows her to understand both systems and people.
She also discusses how urgency can come from fear rather than clear thinking. In addition, she highlights the value of self-awareness in modern leadership.
That combination of practical and personal insight helped make the campaign highly relevant.
Quite Great supports meaningful campaigns
Quite Great recognised the strength of Kadchha’s message and worked to place the interview with relevant media contacts.
Strong PR campaigns connect important stories with the right audience. This project did exactly that by combining expert insight, current themes and clear public interest.
Quite Great was delighted to support Sonal Kadchha and help promote a smarter conversation around leadership.